Regulations We Adhere To
Personal Information We Collect
How We Use Your Personal Information
How We Share Your Personal Information
How We Store Your Data
Your Data Protection Rights
Regulations We Adhere To:
This website is designed in compliance with the General Data Protection Regulation (GDPR) passed by the European Union, aiming to consistently adhere to all seven key principles of the regulation: lawfulness, fairness, and transparency; purpose limitation; data minimization; accuracy; storage limitation; integrity and confidentiality; and accountability.
Our website is designed in compliance with the California Consumer Privacy Act (CCPA) passed by the State of California, United States. As other states and jurisdictions of the United States continue to pass consumer privacy laws, we make a good faith effort to keep this website in accordance with applicable laws.
In addition, this website is designed in compliance with the Children's Online Privacy Protection Act (COPPA). Our website is not targeted toward minors; it is intended for use by web visitors age 18 or older. While minors are welcome on our walking tours, online bookings and payments must be made by legal guardians who are age 18 or older. Our website does not collect personal information from web visitors who are less than 18 years of age.
Personal Information We Collect:
When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the website, and information about how you interact with the website. We refer to this automatically collected information as “Device Information”.
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit www.allaboutcookies.org
“Log files” track actions occurring on the website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the website.
We use Device Information for:
Functionality: To recognize you on our website and recognize your previously selected preferences, including your preferred language and your location.
Advertising: To collect information about your visit, the content you viewed, the links you followed, and information about your web browser, device, and IP address. We sometimes share limited aspects of this data with third parties for advertising purposes (for example, online advertising with Google Ads).
You can set your browser to not accept cookies. Some of our website features may not function if you disable cookies. Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.
We also collect data you provide to us directly. We refer to the data you provide as “Provided Information.” We collect and process data you provide when you:
Register online or place a booking for any of our products or services
Sign up or otherwise request to be added to our mailing list
The Provided Information we collect may include:
Personal identification information (name, email, phone number, etc.)
Billing information (billing address, shipping address, payment information, including credit card numbers, etc.)
How We Use Your Personal Information:
We use the Provided Information that we collect generally to fulfill any bookings placed through the website (including processing your payment information, delivering products, and providing you with invoices and/or booking confirmations). Additionally, we use Provided Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns).
How We Share Your Personal Information:
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our visitors use the website.
You can read more about how Google uses your Personal Information here: www.google.com/intl/en/policies/privacy
You can also opt-out of Google Analytics here: tools.google.com/dlpage/gaoptout
The types of third parties with whom we might share elements of your Personal Information include:
Payment processors engaged by us to securely store and handle payments information, such as credit or debit card information (for example, Stripe, PayPal, Venmo, and/or CashApp);
Providers of email management and distribution tools (for example, Wix.com, Google Workspace, and/or Mailchimp);
Providers of security and fraud prevention tools and services (for example, Wix.com, Google, and/or Bókun);
Providers of data aggregation and analytics software services that allow us to effectively monitor and optimize our website (for example, Wix.com and/or Google Analytics).
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
How We Store Your Data:
We securely store your data on Wix.com servers located in the United States of America, Ireland, South Korea, Taiwan, and Israel.
We use commercially reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of information stored on Wix.com data servers. Of course, no computer network or data transmission on the internet can be guaranteed to be 100% secure and so you submit your information at your own risk.
We will maintain your Personal Information for our records unless and until you ask us to delete this information.
If you make a purchase on this website and/or opt in to receive emails, you agree to receive email communications from this website and Mailchimp, our third-party email marketing platform. This communication includes, but is not limited to, newsletters, site updates, promotions, and other announcements and correspondence. We are not responsible for the receipt of any such emails. You are responsible for ensuring that our email address(es) are not blocked or forwarded to your spam folder.
You have the right at any time to stop us from contacting you for marketing purposes. If you opt to unsubscribe from receiving emails, you understand that you may no longer receive information or updates from this website, including promotions.
Your Data Protection Rights:
If you are a resident of the European Union (“EU Resident”), United Kingdom (“UK Resident”) or the State of California, United States (“CA Resident”), you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. Under certain conditions, you may also have the right to restrict or object to our processing of your data, and to request that we transfer your Personal Information to another organization. If you would like to exercise any of these rights, please contact us through the contact information below.
Additionally, if you are an EU Resident, UK Resident, or CA Resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the website), or otherwise to pursue our legitimate business interests listed above. Please note that information will be transferred outside of Europe, including to the United States.
Please contact us if you have any complaints about how we use your Personal Information so we can resolve the issue whenever possible. Residents of the United Kingdom also have the right to lodge a complaint with your local data protection regulator, such as the Information Commissioner’s Office in the UK.
For more information about our privacy practices, if you have questions, or if you would like to exercise your data protection rights, please do not hesitate to contact us through the communication channels listed below.